Google verifies an update to its spam detection system, called the December 2022 link spam upgrade, is rolling out now and will take up to 2 weeks to finish.
What’s In The December 2022 Link Spam Update?
Google is updating its spam detection system with the ability to discover bought links and identify domains used primarily to pass links to other sites.
The December 2022 link spam upgrade utilizes Google’s AI-based spam-prevention system, SpamBrain, to nullify unnatural links.
In addition to finding spam straight, Google states SpamBrain can now recognize websites purchasing links and sites utilized for constructing outgoing links.
Will The December 2022 Link Spam Update Affect My Website?
Google encourages that rankings may change as the December 2022 link spam update neutralizes abnormal links, removing any signals passed to the linking domain.
This upgrade affects search results page in all languages, possibly creating a widespread effect.
Whether your site is impacted by this upgrade comes down to how you get links and how you link out to other pages.
Google has rigorous guidelines versus getting links primarily to increase search rankings. Furthermore, Google has standards about qualifying links passed to other sites.
If you’re embedding an affiliate link within a body of text, for example, you need to certify that relate to a rel=sponsored tag.
Stopping working to tag affiliate links properly might lead to your website getting hit by the link spam update.
In addition, you need to tag links in guest posts with rel=nofollow, or that might get you in trouble with Google as well.
If you’re following Google’s best practices relating to inbound and outbound links, it’s unlikely the December 2022 link spam update will adversely affect you.
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