An item review page connecting to several sellers might get a ranking increase if all else were equal, Google’s Alan Kent verifies.
Google Designer Supporter Alan Kent states item evaluations linking to multiple sellers might get a ranking boost over evaluations connecting to one. Kent verified this on Buy Twitter Verified in response to a concern about Google’s documents on how to write premium item reviews.
There’s a line in the file that checks out:
“Think about including links to several sellers to provide the reader the option to purchase from their merchant of choice.”
Does that suggest a website is disadvantaged if it only links to one seller?
Kent states yes, connecting to only one merchant would put the website at a drawback.
An item review page linking to multiple sellers could get a ranking boost if all else were equivalent.
Yes. If there were 2 fantastic websites with likewise great material, the one with evaluations connecting to numerous service providers might get a little boost. However more frequently is the content quality will be different and dominate.
— Alan Kent (@akent99) January 10, 2023
It can be a good idea to connect to numerous merchants when composing an item review, as it provides readers with alternatives and allows them to compare prices and availability.
Providing consumers with multiple methods to purchase a product shows Google you’re attempting to be useful.
Linking to only one seller might provide the impression that the sole purpose of the product evaluation is creating affiliate income.
However, it’s still important to disclose any potential biases or monetary rewards you might have for linking to specific merchants, even when there’s more than one choice.
Additionally, it’s constantly excellent practice to examine and make certain you are complying with any affiliate program terms or guidelines prior to you publish your product review.
That includes Google’s guidelines, which say you must utilize the rel=”sponsored” or rel=”nofollow” attributes when publishing affiliate links.
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