Microsoft Video Advertisements Are Now Broadly Available

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Video advertisements on the Microsoft Audience Network are now broadly available to enhance existing search and image advertising campaigns.

Microsoft piloted video advertisements in September 2021 in choose countries.

Over a year later on, video advertisements are readily available to all Microsoft marketers in the United States, Canada, the United Kingdom, France, Germany, Australia, and New Zealand.

Video advertisements are served across the Microsoft Advertising Network in the nations discussed above.

Microsoft video advertisements are targeted using intent information from Bing search, the Microsoft Edge Web Browser, LinkedIn, and users’ web activity.

In screening, Microsoft says adding video to browse projects increased conversions by 50% compared to running a search project only.

Screenshot from: https://about.ads.microsoft.com/en-us/blog/post/november-2022/its-time-to-press-play-drive-performance-with-video-ads, November 2022. Here’s more about video advertisements on the Microsoft Audience Network

. Microsoft Video Advertisement Specifications Microsoft video advertisements can range

from 6 seconds to two minutes, though

the business encourages that videos much shorter than 30 seconds drive the most engagement. The video element ratio can range from 16:9( widescreen)to 9:16(vertical ).

Microsoft offers the following bidding alternatives for video advertisements: Optimize for impressions: Quote per 1000 viewable impressions. An impression is counted when an audience

  • watches two seconds of constant play. Enhance for views: Quote on a single video view. A view is counted when a person sees at least 15 seconds of
  • video or clicks on the advertisement. Enhance for clicks: Bid per click the video. A click is counted when the audience arrive on your site.
  • How To Develop A Microsoft Video Campaign Create a Microsoft video advertising campaign by following the actions listed below: From

the collapsible menu on the left, select Campaigns. Select Produce project. Choose one of the video-oriented goals. Get in the Project name

  • and the Daily budget, and after that select Save & go to the next
  • step. Enter an Ad group name
  • and pick your designated audience targeting
  • . Select Save & go to the next step. Add your video. Select Save & go to the next step.
  • Pick your Budget plan & quotes settings. Select Save. After uploading your video
  • , Microsoft Marketing will instantly create multiple videos
  • for each aspect ratio (16:9, 5:4, 1:1,
  • 4:5, and 9:16 ). Alternatively, you can publish
  • your own videos in each readily available element ratio. To find out more, see Microsoft’s help page. Source: Microsoft Included Image: Grand Warszawski/Best SMM Panel